{"id":476,"date":"2026-04-10T09:44:32","date_gmt":"2026-04-10T09:44:32","guid":{"rendered":"https:\/\/cathjenkin.co.za\/?page_id=476"},"modified":"2026-04-10T10:15:15","modified_gmt":"2026-04-10T10:15:15","slug":"476-2","status":"publish","type":"page","link":"https:\/\/cathjenkin.co.za\/","title":{"rendered":""},"content":{"rendered":"\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,700;1,400&family=DM+Sans:wght@300;400;500&display=swap');\n\n* { margin: 0; padding: 0; box-sizing: border-box; }\n\n:root {\n  --ink: #1C1A16;\n  --cream: #F5F0E6;\n  --amber: #C47A1E;\n  --amber-light: #E8A83A;\n  --muted: #7A6F5E;\n  --rule: #D4C8B0;\n  --paper: #FDFAF4;\n}\n\n.site {\n  font-family: 'DM Sans', system-ui, sans-serif;\n  background: var(--paper);\n  color: var(--ink);\n  max-width: 900px;\n  margin: 0 auto;\n  border: 1px solid var(--rule);\n  border-radius: 4px;\n  overflow: hidden;\n}\n\nnav {\n  border-bottom: 2px solid var(--ink);\n  padding: 0 2.5rem;\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  height: 56px;\n  background: var(--paper);\n}\n.nav-logo {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 19px;\n  font-weight: 700;\n  letter-spacing: 0.01em;\n  color: var(--ink);\n}\n.nav-links {\n  display: flex;\n  gap: 2rem;\n  list-style: none;\n}\n.nav-links a {\n  font-size: 12px;\n  font-weight: 500;\n  text-transform: uppercase;\n  letter-spacing: 0.1em;\n  color: var(--muted);\n  text-decoration: none;\n}\n.nav-links a:hover { color: var(--amber); 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height: 1px; background: var(--rule); }\n\n.services-grid {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 1.5px;\n  background: var(--rule);\n  border: 1.5px solid var(--rule);\n}\n.service-card {\n  background: var(--paper);\n  padding: 1.75rem 1.5rem;\n  transition: background 0.2s;\n}\n.service-card:hover { background: #F0EAD8; }\n.service-icon {\n  width: 32px;\n  height: 32px;\n  border: 1.5px solid var(--amber);\n  border-radius: 2px;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  margin-bottom: 1rem;\n}\n.service-icon svg { width: 16px; height: 16px; stroke: var(--amber); fill: none; stroke-width: 1.5; }\n.service-title {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 17px;\n  font-weight: 700;\n  color: var(--ink);\n  margin-bottom: 0.6rem;\n}\n.service-desc {\n  font-size: 13.5px;\n  font-weight: 300;\n  line-height: 1.65;\n  color: var(--muted);\n}\n\n.about-grid {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 3rem;\n  align-items: start;\n}\n.about-copy {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 19px;\n  font-style: italic;\n  line-height: 1.7;\n  color: var(--ink);\n  border-left: 3px solid var(--amber);\n  padding-left: 1.25rem;\n  margin-bottom: 1.5rem;\n}\n.about-body {\n  font-size: 14px;\n  font-weight: 300;\n  line-height: 1.8;\n  color: #4A4236;\n}\n.about-body p + p { margin-top: 1rem; }\n.about-tags {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n  margin-top: 1.5rem;\n}\n.tag {\n  font-size: 11px;\n  font-weight: 500;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  background: #EDE5D0;\n  color: var(--muted);\n  border-radius: 2px;\n  padding: 4px 10px;\n}\n.tag.amber { background: #FAE8C0; color: var(--amber); }\n\n.pub-list { list-style: none; }\n.pub-item {\n  display: flex;\n  align-items: baseline;\n  justify-content: space-between;\n  padding: 12px 0;\n  border-bottom: 1px solid var(--rule);\n  font-size: 14px;\n  font-weight: 400;\n  color: var(--ink);\n}\n.pub-item:last-child { border-bottom: none; }\n.pub-role {\n  font-size: 12px;\n  font-weight: 300;\n  color: var(--muted);\n}\n.pub-item.featured .pub-name { color: var(--amber); font-weight: 500; }\n\n.cta-section {\n  background: var(--ink);\n  color: var(--cream);\n  padding: 3.5rem 2.5rem;\n  text-align: center;\n}\n.cta-section h2 {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 36px;\n  font-weight: 700;\n  line-height: 1.2;\n  color: var(--cream);\n  margin-bottom: 1rem;\n}\n.cta-section h2 em { color: var(--amber-light); font-style: italic; }\n.cta-body {\n  font-size: 15px;\n  font-weight: 300;\n  color: #BFB9AC;\n  max-width: 480px;\n  margin: 0 auto 2rem;\n  line-height: 1.7;\n}\n.cta-btn {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  border: 1.5px solid var(--amber);\n  color: var(--amber-light);\n  font-size: 13px;\n  font-weight: 500;\n  letter-spacing: 0.08em;\n  text-decoration: none;\n  padding: 14px 32px;\n  border-radius: 2px;\n  transition: background 0.2s;\n}\n.cta-btn:hover { background: rgba(196,122,30,0.15); }\n\nfooter {\n  background: var(--paper);\n  border-top: 2px solid var(--ink);\n  padding: 1.5rem 2.5rem;\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n}\nfooter .footer-name {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 15px;\n  font-weight: 700;\n  color: var(--ink);\n}\nfooter .footer-copy {\n  font-size: 12px;\n  color: var(--muted);\n}\n<\/style>\n\n<div class=\"site\">\n\n  <nav>\n    <span class=\"nav-logo\">Cath Jenkin<\/span>\n    <ul class=\"nav-links\">\n<li><a href=\"#\">Contact<\/a><\/li>\n    <\/ul>\n  <\/nav>\n\n  <div class=\"masthead\">\n    <div class=\"masthead-eyebrow\">Cointelegraph | OM Bank | BankerX | The Kernel | Freelance<\/div>\n    <h1>Words that <em>actually<\/em> do the work.<\/h1>\n    <p class=\"masthead-sub\">I&#8217;m a South African copywriter, content strategist, and editor with 20+ years of making complex ideas human. No robots required.<\/p>\n    <a class=\"masthead-cta\" href=\"#\">Let&#8217;s work together<\/a>\n  <\/div>\n\n  <div class=\"marquee-bar\">\n    <div class=\"marquee-inner\">\n      <span>Cointelegraph Opinion Editor<\/span>\n      <span>20+ Books Edited<\/span>\n      <span>Blockchain &#038; Fintech Specialist<\/span>\n      <span>20 Years Experience<\/span>\n      <span>SEO Copywriting<\/span>\n      <span>Content Strategy<\/span>\n      <span>Editorial Services<\/span>\n      <span>Dog Advocate<\/span>\n      <span>Cointelegraph Opinion Editor<\/span>\n      <span>20+ Books Edited<\/span>\n      <span>Blockchain &#038; Fintech Specialist<\/span>\n      <span>20 Years Experience<\/span>\n      <span>SEO Copywriting<\/span>\n      <span>Content Strategy<\/span>\n      <span>Editorial Services<\/span>\n      <span>Dog Advocate<\/span>\n    <\/div>\n  <\/div>\n\n  <div class=\"credentials\">\n    <div class=\"cred\">\n      <div class=\"cred-num\">15+<\/div>\n      <div class=\"cred-label\">Years in content strategy &#038; editorial<\/div>\n    <\/div>\n    <div class=\"cred\">\n      <div class=\"cred-num\">150+<\/div>\n      <div class=\"cred-label\">Brands &#038; businesses ghostwritten for<\/div>\n    <\/div>\n    <div class=\"cred\">\n      <div class=\"cred-num\">20+<\/div>\n      <div class=\"cred-label\">Books edited &#038; brought to print<\/div>\n    <\/div>\n    <div class=\"cred\">\n      <div class=\"cred-num\">\u221e<\/div>\n      <div class=\"cred-label\">Cups of tea consumed in service of good copy<\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"section\">\n    <div class=\"section-header\">\n      <span class=\"section-label\">What I Do<\/span>\n      <div class=\"section-rule\"><\/div>\n    <\/div>\n    <div class=\"services-grid\">\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><path d=\"M12 20h9M16.5 3.5a2.121 2.121 0 013 3L7 19l-4 1 1-4L16.5 3.5z\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">SEO Copywriting<\/div>\n        <div class=\"service-desc\">Copy that earns its place in search and on the page. Precision-engineered to reflect your business&#8217; voice. Not mine, and definitely not a language model&#8217;s.<\/div>\n      <\/div>\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><path d=\"M4 6h16M4 12h16M4 18h10\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">Content Strategy<\/div>\n        <div class=\"service-desc\">A clear plan that makes sense of what you publish, when, and why. Built for your audience, your goals, and your team&#8217;s actual capacity.<\/div>\n      <\/div>\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><path d=\"M12 2L2 7l10 5 10-5-10-5zM2 17l10 5 10-5M2 12l10 5 10-5\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">Editorial &#038; Book Editing<\/div>\n        <div class=\"service-desc\">From your first messy draft to a polished manuscript. I&#8217;ve edited 20+ books across business, faith, and beyond. I know how to hear your voice and sharpen it.<\/div>\n      <\/div>\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M2 12h20M12 2a15.3 15.3 0 010 20M12 2a15.3 15.3 0 000 20\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">Fintech &#038; Blockchain Content<\/div>\n        <div class=\"service-desc\">Complex crypto and fintech topics explained without condescension or jargon overload. Currently Opinion Editor at Cointelegraph and Head of Strategic Partnerships at BankerX. This is my world.<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"section\">\n    <div class=\"section-header\">\n      <span class=\"section-label\">About<\/span>\n      <div class=\"section-rule\"><\/div>\n    <\/div>\n    <div class=\"about-grid\">\n      <div>\n        <div class=\"about-copy\">&#8220;I contain multitudes \u2014 and I&#8217;ll write yours too.&#8221;<\/div>\n        <div class=\"about-body\">\n          <p>I&#8217;m Cath. A journalist by training, a strategist by practice, and a wordsmith by compulsion. Based in Durban, South Africa, I&#8217;ve spent the better part of two decades helping businesses, brands, and brilliant humans say the right things in the right way.<\/p>\n          <p>My career spans NGO communications (12 years, Webmaster through to Head of Comms), global crypto media, digital banking, and a portfolio of 150+ ghostwritten brands. I hold a Bachelor&#8217;s in Journalism and a firm opinion that clarity is always more powerful than cleverness.<\/p>\n          <p>When I&#8217;m not deep in a content calendar or editing a manuscript, I&#8217;m probably advocating for dogs. If you&#8217;re not helping the animals, what&#8217;s even the point?<\/p>\n        <\/div>\n        <div class=\"about-tags\">\n          <span class=\"tag\">Durban, South Africa<\/span>\n          <span class=\"tag\">BA Journalism<\/span>\n          <span class=\"tag\">Bitcoin Maximalist<\/span>\n          <span class=\"tag amber\">Dog Advocate<\/span>\n          <span class=\"tag\">Tea Drinker<\/span>\n        <\/div>\n      <\/div>\n      <div>\n        <div class=\"section-header\" style=\"margin-bottom:1.25rem\">\n          <span class=\"section-label\">Featured Publications<\/span>\n          <div class=\"section-rule\"><\/div>\n        <\/div>\n        <ul class=\"pub-list\">\n          <li class=\"pub-item\">\n            <span class=\"pub-name\">Cointelegraph<\/span>\n            <span class=\"pub-role\">Opinion Editor &#038; Features Writer<\/span>\n          <\/li>\n          <li class=\"pub-item\">\n            <span class=\"pub-name\">OM Bank<\/span>\n            <span class=\"pub-role\">UX Copywriter<\/span>\n          <\/li>\n          <li class=\"pub-item\">\n            <span class=\"pub-name\">Brainstorm \/ ITWeb<\/span>\n            <span class=\"pub-role\">Contributor<\/span>\n          <\/li>\n          <li class=\"pub-item\">\n            <span class=\"pub-name\">StartUp Grind<\/span>\n            <span class=\"pub-role\">Contributor<\/span>\n          <\/li>\n          <li class=\"pub-item\">\n            <span class=\"pub-name\">Private Property<\/span>\n            <span class=\"pub-role\">Columnist<\/span>\n          <\/li>\n          <li class=\"pub-item\">\n            <span class=\"pub-name\">info4africa \/ HIVAN<\/span>\n            <span class=\"pub-role\">Head of Comms, Media &#038; IT<\/span>\n          <\/li>\n          <li class=\"pub-item\">\n            <span class=\"pub-name\">The Kernel Media<\/span>\n            <span class=\"pub-role\">Head of Operations<\/span>\n          <\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"cta-section\">\n    <h2>Ready for copy that<br><em>earns its keep?<\/em><\/h2>\n    <p class=\"cta-body\">I work with people who value clarity over hype. If that&#8217;s you, let&#8217;s have a proper conversation over a cup of tea, virtual or otherwise.<\/p>\n    <a class=\"cta-btn\" href=\"#\">Get in touch \u2192<\/a>\n  <\/div>\n\n  <footer>\n    <span class=\"footer-name\">Cath Jenkin<\/span>\n    <span class=\"footer-copy\">Copywriter \u00b7 Content Strategist \u00b7 Editor \u00b7 Durban, SA<\/span>\n  <\/footer>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cath Jenkin Contact Cointelegraph | OM Bank | BankerX | The Kernel | Freelance Words that actually do the work. I&#8217;m a South African copywriter, content strategist, and editor with 20+ years of making complex ideas human. No robots required. Let&#8217;s work together Cointelegraph Opinion Editor 20+ Books Edited Blockchain &#038; Fintech Specialist 20 Years [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages\/476"}],"collection":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=476"}],"version-history":[{"count":7,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages\/476\/revisions"}],"predecessor-version":[{"id":486,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages\/476\/revisions\/486"}],"wp:attachment":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}