{"id":499,"date":"2026-05-04T05:37:31","date_gmt":"2026-05-04T05:37:31","guid":{"rendered":"https:\/\/cathjenkin.co.za\/?page_id=499"},"modified":"2026-09-02T06:25:15","modified_gmt":"2026-09-02T06:25:15","slug":"499-2","status":"publish","type":"page","link":"https:\/\/cathjenkin.co.za\/","title":{"rendered":""},"content":{"rendered":"\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,500;0,600;0,700;1,400&family=Plus+Jakarta+Sans:wght@300;400;500;600;700&display=swap');\n\n* { margin: 0; padding: 0; box-sizing: border-box; }\n\n:root {\n  --canvas: #FAF9F5;\n  --surface: #FFFFFF;\n  --surface-alt: #F3F1EA;\n  --ink: #111816;\n  --muted: #5C6560;\n  --forest: #0D3B2E;\n  --forest-light: #165241;\n  --mint: #E8F2EE;\n  --accent: #2A6B56;\n  --border: #E2DFD7;\n  --border-strong: #111816;\n}\n\nbody {\n  background-color: var(--canvas);\n}\n\n.site {\n  font-family: 'Plus Jakarta Sans', system-ui, -apple-system, sans-serif;\n  background: var(--canvas);\n  color: var(--ink);\n  max-width: 980px;\n  margin: 2rem auto;\n  border: 1px solid var(--border);\n  border-radius: 4px;\n  overflow: hidden;\n  box-shadow: 0 12px 40px rgba(13, 59, 46, 0.05);\n}\n\n\/* Navigation *\/\nnav {\n  border-bottom: 1px solid var(--border);\n  padding: 0 3rem;\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  height: 72px;\n  background: var(--surface);\n}\n.nav-logo {\n  font-family: 'Cormorant Garamond', Georgia, serif;\n  font-size: 24px;\n  font-weight: 700;\n  letter-spacing: -0.01em;\n  color: var(--forest);\n}\n.nav-links {\n  display: flex;\n  gap: 2.25rem;\n  list-style: none;\n}\n.nav-links a {\n  font-size: 13px;\n  font-weight: 600;\n  letter-spacing: 0.04em;\n  color: var(--muted);\n  text-decoration: none;\n  transition: color 0.2s ease;\n}\n.nav-links a:hover { \n  color: var(--forest); \n}\n\n\/* Hero Masthead *\/\n.masthead {\n  background: var(--surface);\n  color: var(--ink);\n  padding: 5rem 3rem 4.5rem;\n  border-bottom: 1px solid var(--border);\n  display: grid;\n  grid-template-columns: 1.8fr 1fr;\n  gap: 3rem;\n  align-items: center;\n}\n.masthead-eyebrow {\n  font-size: 11px;\n  font-weight: 700;\n  letter-spacing: 0.18em;\n  text-transform: uppercase;\n  color: var(--accent);\n  margin-bottom: 1.25rem;\n}\n.masthead h1 {\n  font-family: 'Cormorant Garamond', Georgia, serif;\n  font-size: 62px;\n  font-weight: 600;\n  line-height: 1.02;\n  letter-spacing: -0.02em;\n  color: var(--forest);\n  margin-bottom: 1.5rem;\n}\n.masthead h1 em {\n  font-style: italic;\n  font-weight: 400;\n  color: var(--accent);\n}\n.masthead-sub {\n  font-size: 17px;\n  font-weight: 400;\n  line-height: 1.65;\n  color: var(--muted);\n  margin-bottom: 2rem;\n}\n.masthead-cta {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  background: var(--forest);\n  color: #FFFFFF;\n  font-size: 13px;\n  font-weight: 600;\n  letter-spacing: 0.05em;\n  text-transform: uppercase;\n  text-decoration: none;\n  padding: 15px 30px;\n  border-radius: 2px;\n  transition: background 0.2s ease;\n}\n.masthead-cta:hover { \n  background: var(--forest-light); \n}\n\n\/* Feature Badge Side Box *\/\n.masthead-badge-box {\n  background: var(--mint);\n  border: 1px solid rgba(13, 59, 46, 0.15);\n  padding: 2rem;\n  border-radius: 4px;\n}\n.masthead-badge-title {\n  font-family: 'Cormorant Garamond', Georgia, serif;\n  font-size: 22px;\n  font-weight: 700;\n  color: var(--forest);\n  margin-bottom: 0.75rem;\n}\n.masthead-badge-text {\n  font-size: 13.5px;\n  line-height: 1.6;\n  color: var(--forest-light);\n}\n\n\/* Marquee Bar *\/\n.marquee-bar {\n  background: var(--forest);\n  padding: 12px 0;\n  overflow: hidden;\n  white-space: nowrap;\n}\n.marquee-inner {\n  display: inline-block;\n  animation: cj-scroll 32s linear infinite;\n}\n.marquee-bar span {\n  font-size: 11px;\n  font-weight: 600;\n  letter-spacing: 0.18em;\n  text-transform: uppercase;\n  color: rgba(255, 255, 255, 0.85);\n  padding: 0 2rem;\n}\n.marquee-bar span::after {\n  content: '\u2726';\n  margin-left: 2rem;\n  color: #83C5BE;\n  font-size: 9px;\n}\n@keyframes cj-scroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }\n\n\/* Credentials Grid *\/\n.credentials {\n  padding: 3rem;\n  border-bottom: 1px solid var(--border);\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 2rem;\n  background: var(--surface-alt);\n}\n.cred {\n  padding-right: 1.5rem;\n  border-right: 1px solid var(--border);\n}\n.cred:last-child { border-right: none; padding-right: 0; }\n.cred-num {\n  font-family: 'Cormorant Garamond', Georgia, serif;\n  font-size: 46px;\n  font-weight: 700;\n  color: var(--forest);\n  line-height: 1;\n}\n.cred-label {\n  font-size: 12.5px;\n  font-weight: 500;\n  color: var(--muted);\n  margin-top: 8px;\n  line-height: 1.45;\n}\n\n\/* Section Wrapper *\/\n.section {\n  padding: 4rem 3rem;\n  border-bottom: 1px solid var(--border);\n  background: var(--canvas);\n}\n.section-header {\n  display: flex;\n  align-items: center;\n  gap: 1.25rem;\n  margin-bottom: 2.5rem;\n}\n.section-label {\n  font-size: 11px;\n  font-weight: 700;\n  letter-spacing: 0.22em;\n  text-transform: uppercase;\n  color: var(--forest);\n}\n.section-rule { flex: 1; height: 1px; background: var(--border); }\n\n\/* Services Grid *\/\n.services-grid {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 1.5rem;\n}\n.service-card {\n  background: var(--surface);\n  border: 1px solid var(--border);\n  padding: 2.25rem 2rem;\n  border-radius: 2px;\n  transition: all 0.25s ease;\n}\n.service-card:hover { \n  border-color: var(--forest);\n  box-shadow: 0 8px 24px rgba(0, 0, 0, 0.04);\n}\n.service-icon {\n  width: 36px;\n  height: 36px;\n  border-bottom: 2px solid var(--forest);\n  display: flex;\n  align-items: center;\n  margin-bottom: 1.25rem;\n}\n.service-icon svg { width: 22px; height: 22px; stroke: var(--forest); fill: none; stroke-width: 1.75; }\n.service-title {\n  font-family: 'Cormorant Garamond', Georgia, serif;\n  font-size: 22px;\n  font-weight: 700;\n  color: var(--ink);\n  margin-bottom: 0.65rem;\n}\n.service-desc {\n  font-size: 14px;\n  font-weight: 400;\n  line-height: 1.65;\n  color: var(--muted);\n}\n\n\/* Referral Banner *\/\n.referral-banner {\n  background: var(--surface);\n  border: 1px solid var(--border);\n  border-left: 4px solid var(--forest);\n  padding: 2rem;\n  margin-bottom: 2.5rem;\n  font-family: 'Cormorant Garamond', Georgia, serif;\n  font-size: 22px;\n  font-style: italic;\n  line-height: 1.5;\n  color: var(--forest);\n}\n\n\/* About Narrative *\/\n.about-body {\n  font-size: 15px;\n  font-weight: 400;\n  line-height: 1.85;\n  color: #2D3330;\n}\n.about-body p { margin-bottom: 1.5rem; }\n.about-body p:last-child { margin-bottom: 0; }\n\n.callout-stat {\n  background: var(--mint);\n  padding: 1.25rem 1.75rem;\n  border-radius: 2px;\n  margin: 1.75rem 0;\n  font-weight: 600;\n  color: var(--forest);\n  border-left: 3px solid var(--forest);\n}\n\n\/* Clients Grid *\/\n.clients-section {\n  margin-top: 3rem;\n  padding-top: 2rem;\n  border-top: 1px solid var(--border);\n}\n.clients-title {\n  font-size: 11px;\n  font-weight: 700;\n  letter-spacing: 0.18em;\n  text-transform: uppercase;\n  color: var(--muted);\n  margin-bottom: 1.25rem;\n}\n.clients-tags {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n}\n.tag {\n  font-size: 12px;\n  font-weight: 500;\n  background: var(--surface);\n  color: var(--ink);\n  border: 1px solid var(--border);\n  border-radius: 2px;\n  padding: 6px 14px;\n}\n.tag.featured {\n  background: var(--forest);\n  color: #FFFFFF;\n  border-color: var(--forest);\n  font-weight: 600;\n}\n\n\/* CTA Section *\/\n.cta-section {\n  background: var(--forest);\n  color: #FFFFFF;\n  padding: 5rem 3rem;\n  text-align: center;\n}\n.cta-section h2 {\n  font-family: 'Cormorant Garamond', Georgia, serif;\n  font-size: 48px;\n  font-weight: 600;\n  line-height: 1.1;\n  color: #FFFFFF;\n  margin-bottom: 1.25rem;\n}\n.cta-section h2 em { \n  font-style: italic;\n  color: #83C5BE;\n}\n.cta-body {\n  font-size: 16px;\n  font-weight: 300;\n  color: rgba(255, 255, 255, 0.8);\n  max-width: 520px;\n  margin: 0 auto 2.5rem;\n  line-height: 1.7;\n}\n.cta-btn {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  background: #FFFFFF;\n  color: var(--forest);\n  font-size: 13px;\n  font-weight: 700;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  text-decoration: none;\n  padding: 16px 36px;\n  border-radius: 2px;\n  transition: all 0.25s ease;\n}\n.cta-btn:hover { \n  background: var(--mint);\n}\n\n\/* Footer *\/\nfooter {\n  background: var(--surface-alt);\n  border-top: 1px solid var(--border);\n  padding: 2rem 3rem;\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n}\n.footer-name {\n  font-family: 'Cormorant Garamond', Georgia, serif;\n  font-size: 18px;\n  font-weight: 700;\n  color: var(--forest);\n}\n.footer-copy { font-size: 12px; color: var(--muted); }\n\n@media (max-width: 768px) {\n  .site { margin: 0; border-radius: 0; }\n  .masthead { grid-template-columns: 1fr; padding: 3rem 1.5rem; gap: 2rem; }\n  .masthead h1 { font-size: 42px; }\n  .credentials { grid-template-columns: 1fr 1fr; gap: 1.5rem; padding: 2rem 1.5rem; }\n  .cred { border-right: none; border-bottom: 1px solid var(--border); padding-bottom: 1rem; }\n  .cred:nth-child(3), .cred:nth-child(4) { border-bottom: none; }\n  .services-grid { grid-template-columns: 1fr; }\n  .section { padding: 2.5rem 1.5rem; }\n  nav { padding: 0 1.5rem; }\n  .nav-links { gap: 1rem; }\n  .cta-section { padding: 3.5rem 1.5rem; }\n  .cta-section h2 { font-size: 34px; }\n  footer { flex-direction: column; gap: 1rem; text-align: center; padding: 1.5rem; }\n}\n<\/style>\n\n<div class=\"site\">\n\n  <nav>\n    <span class=\"nav-logo\">Cath Jenkin<\/span>\n    <ul class=\"nav-links\">\n    \n      <li><a href=\"#about\">About<\/a><\/li>\n      <li><a href=\"#clients\">Clients<\/a><\/li>\n      <li><a href=\"https:\/\/www.linkedin.com\/in\/cathjenkin\">LinkedIn<\/a><\/li>\n      <li><a href=\"#work\">Work<\/a><\/li>\n      <li><a href=\"#contact\">Contact<\/a><\/li>\n    <\/ul>\n  <\/nav>\n\n  <div class=\"masthead\">\n    <div>\n      <div class=\"masthead-eyebrow\">Strategic Copywriter &#038; Editor<\/div>\n      <h1>Words that <em>actually<\/em> do the work.<\/h1>\n      <p class=\"masthead-sub\">I&#8217;m a South African copywriter, content strategist, and editor with 25 years of making complex ideas human. I use robots as tools. They&#8217;re not responsible for your results. I am.<\/p>\n      <a class=\"masthead-cta\" href=\"mailto:cath@cathjenkin.co.za\">Let&#8217;s work together \u2192<\/a>\n    <\/div>\n    \n    <div class=\"masthead-badge-box\">\n      <div class=\"masthead-badge-title\">Built on Trust<\/div>\n      <div class=\"masthead-badge-text\">\n        Over the past 25 years, 98% of my client relationships have come to me through word-of-mouth recommendations and organic referrals. \nAre you the next 2%? I think you are. \n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"marquee-bar\">\n    <div class=\"marquee-inner\">\n      <span>Editor<\/span>\n      <span>20+ Books Edited<\/span>\n      <span>Blockchain &#038; Fintech Specialist<\/span>\n      <span>25 Years Experience<\/span>\n      <span>Copywriting<\/span>\n      <span>Content Strategy<\/span>\n      <span>Dog Advocate<\/span>\n      <span>Editor<\/span>\n      <span>20+ Books Edited<\/span>\n      <span>Blockchain &#038; Fintech Specialist<\/span>\n      <span>25 Years Experience<\/span>\n      <span>SEO Copywriting<\/span>\n      <span>Content Strategy<\/span>\n      <span>Dog Advocate<\/span>\n    <\/div>\n  <\/div>\n\n  <div class=\"credentials\">\n    <div class=\"cred\">\n      <div class=\"cred-num\">25<\/div>\n      <div class=\"cred-label\">Years in content strategy &#038; editorial leadership<\/div>\n    <\/div>\n    <div class=\"cred\">\n      <div class=\"cred-num\">300+<\/div>\n      <div class=\"cred-label\">Client relationships built almost entirely on referral<\/div>\n    <\/div>\n    <div class=\"cred\">\n      <div class=\"cred-num\">20+<\/div>\n      <div class=\"cred-label\">Books edited &#038; brought to publication<\/div>\n    <\/div>\n    <div class=\"cred\">\n      <div class=\"cred-num\">98%<\/div>\n      <div class=\"cred-label\">Client retention &#038; referral rate across two decades<\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"section\" id=\"work\">\n    <div class=\"section-header\">\n      <span class=\"section-label\">What I Do<\/span>\n      <div class=\"section-rule\"><\/div>\n    <\/div>\n    <div class=\"services-grid\">\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><path d=\"M12 20h9M16.5 3.5a2.121 2.121 0 013 3L7 19l-4 1 1-4L16.5 3.5z\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">SEO Copywriting<\/div>\n        <div class=\"service-desc\">Copy that earns its place in search and on the page. Precision-engineered to reflect your business&#8217; voice\u2014not mine, and definitely not a language model&#8217;s.<\/div>\n      <\/div>\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><path d=\"M4 6h16M4 12h16M4 18h10\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">Content Strategy<\/div>\n        <div class=\"service-desc\">A clear plan that makes sense of what you publish, when, and why. Built for your audience, your goals, and your team&#8217;s actual capacity.<\/div>\n      <\/div>\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><path d=\"M12 2L2 7l10 5 10-5-10-5zM2 17l10 5 10-5M2 12l10 5 10-5\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">Editorial &#038; Book Editing<\/div>\n        <div class=\"service-desc\">From your first messy draft to a polished manuscript. I&#8217;ve edited 20+ books across business, faith, and beyond. I know how to hear your voice and sharpen it.<\/div>\n      <\/div>\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M2 12h20M12 2a15.3 15.3 0 010 20M12 2a15.3 15.3 0 000 20\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">Fintech &#038; Blockchain Content<\/div>\n        <div class=\"service-desc\">Complex crypto and fintech topics explained without condescension or jargon overload. Former Opinion Editor at Cointelegraph and current Co-Founder at Kernel Media.<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"section\" id=\"about\">\n    <div class=\"section-header\">\n      <span class=\"section-label\">About<\/span>\n      <div class=\"section-rule\"><\/div>\n    <\/div>\n\n    <div class=\"referral-banner\">\n      I translate what experts know into what audiences can act on. I ask the questions that reframe a conversation before it gets stuck. I write, because clarity changes results.\n    <\/div>\n\n    <div class=\"about-body\">\n      <p>As a communications strategist, editor, and copywriter, my writing and editorial work has appeared across some of the world&#8217;s most widely read publications in their respective fields. My client base is built entirely on referral, because the work has always spoken for itself.<\/p>\n      \n      <p>I am the former Opinion Editor at Cointelegraph, a Co-Founder at Kernel Media, and Head of Content at Bulldog Content Development Studio.<\/p>\n\n      <div class=\"callout-stat\">\n        \u2728 98% of my clients found me because someone they trusted told them to. That pattern has held for 25 years.\n      <\/div>\n\n      <p>I work to understand why your content is not working and how to build the system that makes it work. Most writers have a range; mine is wider, and I use all of it. Long-form features and tight UX microcopy. Financial reports and accessible health journalism. Thought leadership for C-suite audiences and community-facing social content. White papers, crisis statements, email sequences, and book manuscripts. The craft is different every time.<\/p>\n\n      <p>I have led content teams, managed contributor pipelines, and built editorial cultures in remote environments. Leadership in editorial work is not about control; it is about seeing clearly and helping others see the same.<\/p>\n\n      <p>Crisis communications does not appear on most profiles because it is conducted under NDA. I have guided organisations through reputational threats, leadership transitions, and disruptions. The skill is staying clear-headed and communicating precisely when it counts.<\/p>\n    <\/div>\n\n    <div class=\"clients-section\" id=\"clients\">\n      <div class=\"clients-title\">Featured Projects &#038; Clients<\/div>\n      <div class=\"clients-tags\">\n        <span class=\"tag featured\">Cointelegraph<\/span>\n        <span class=\"tag\">OM Bank<\/span>\n        <span class=\"tag featured\">Kernel Media<\/span>\n        <span class=\"tag\">Nedbank<\/span>\n        <span class=\"tag featured\">Investec<\/span>\n        <span class=\"tag\">Zapper<\/span>\n        <span class=\"tag featured\">Bright Rock<\/span>\n        <span class=\"tag\">Private Property<\/span>\n        <span class=\"tag featured\">BankerX<\/span>\n        <span class=\"tag\">Media24<\/span>\n        <span class=\"tag featured\">KPMG<\/span>\n        <span class=\"tag\">info4africa<\/span>\n        <span class=\"tag featured\">ITWeb<\/span>\n        <span class=\"tag\">StartUpGrind<\/span>\n        <span class=\"tag featured\">PhotoChromic<\/span>\n        <span class=\"tag\">20fifty<\/span>\n        <span class=\"tag featured\">Grey Wolf Agency<\/span>\n        <span class=\"tag\">Prominence Global<\/span>\n        <span class=\"tag featured\">Global Crypto<\/span>\n        <span class=\"tag\">Hotseat Agency<\/span>\n        <span class=\"tag featured\">FreeWonder<\/span>\n        <span class=\"tag\">DigiKids<\/span>\n        <span class=\"tag featured\">Content Candy<\/span>\n        <span class=\"tag\">The Forge<\/span>\n        <span class=\"tag featured\">Regent Business School<\/span>\n        <span class=\"tag\">Unitrans<\/span>\n        <span class=\"tag featured\">TradeRoot<\/span>\n        <span class=\"tag\">Tasty Nation<\/span>\n        <span class=\"tag featured\">Your Baby Magazine<\/span>\n        <span class=\"tag\">Rainmaker Marketing<\/span>\n        <span class=\"tag featured\">Love To Dream<\/span>\n        <span class=\"tag\">Altron<\/span>\n        <span class=\"tag featured\">Graphite Note<\/span>\n        <span class=\"tag\">Flume<\/span>\n        <span class=\"tag featured\">Orange Ink<\/span>\n        <span class=\"tag\">Sun International<\/span>\n        <span class=\"tag featured\">TFG<\/span>\n\n \n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"cta-section\" id=\"contact\">\n    <h2>Ready for copy that<br><em>earns its keep?<\/em><\/h2>\n    <p class=\"cta-body\">If you value clarity over hype and want content that actually does the work, let&#8217;s chat over a cup of tea.<\/p>\n    <a class=\"cta-btn\" href=\"mailto:cath@cathjenkin.co.za\">Get in touch \u2192<\/a>\n  <\/div>\n\n  <footer>\n    <span class=\"footer-name\">Cath Jenkin<\/span>\n    <span class=\"footer-copy\">Copywriter \u00b7 Content Strategist \u00b7 Editor \u00b7 Durban, SA<\/span>\n  <\/footer>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cath Jenkin About Clients LinkedIn Work Contact Strategic Copywriter &#038; Editor Words that actually do the work. I&#8217;m a South African copywriter, content strategist, and editor with 25 years of making complex ideas human. I use robots as tools. They&#8217;re not responsible for your results. I am. Let&#8217;s work together \u2192 Built on Trust Over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-499","page","type-page","status-publish","hentry","no-post-title"],"_links":{"self":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages\/499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=499"}],"version-history":[{"count":46,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages\/499\/revisions"}],"predecessor-version":[{"id":574,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages\/499\/revisions\/574"}],"wp:attachment":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}