{"id":499,"date":"2026-05-04T05:37:31","date_gmt":"2026-05-04T05:37:31","guid":{"rendered":"https:\/\/cathjenkin.co.za\/?page_id=499"},"modified":"2026-08-11T09:03:35","modified_gmt":"2026-08-11T09:03:35","slug":"499-2","status":"publish","type":"page","link":"https:\/\/cathjenkin.co.za\/","title":{"rendered":""},"content":{"rendered":"\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,700;1,400&family=DM+Sans:wght@300;400;500&display=swap');\n\n* { margin: 0; padding: 0; box-sizing: border-box; }\n\n:root {\n  --ink: #1C1A16;\n  --cream: #F5F0E6;\n  --amber: #C47A1E;\n  --amber-light: #E8A83A;\n  --muted: #7A6F5E;\n  --rule: #D4C8B0;\n  --paper: #FDFAF4;\n}\n\n.site {\n  font-family: 'DM Sans', system-ui, sans-serif;\n  background: var(--paper);\n  color: var(--ink);\n  max-width: 900px;\n  margin: 0 auto;\n  border: 1px solid var(--rule);\n  border-radius: 4px;\n  overflow: hidden;\n}\n\nnav {\n  border-bottom: 2px solid var(--ink);\n  padding: 0 2.5rem;\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  height: 56px;\n  background: var(--paper);\n}\n.nav-logo {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 19px;\n  font-weight: 700;\n  letter-spacing: 0.01em;\n  color: var(--ink);\n}\n.nav-links {\n  display: flex;\n  gap: 2rem;\n  list-style: none;\n}\n.nav-links a {\n  font-size: 12px;\n  font-weight: 500;\n  text-transform: uppercase;\n  letter-spacing: 0.1em;\n  color: var(--muted);\n  text-decoration: none;\n}\n.nav-links a:hover { color: var(--amber); }\n\n.pub-strip {\n  background: var(--ink);\n  padding: 10px 2.5rem;\n  font-size: 11px;\n  font-weight: 400;\n  letter-spacing: 0.12em;\n  color: var(--muted);\n  text-transform: uppercase;\n}\n.pub-strip span { color: var(--amber-light); margin: 0 6px; }\n\n.masthead {\n  background: var(--ink);\n  color: var(--cream);\n  padding: 4rem 2.5rem 3.5rem;\n}\n.masthead-eyebrow {\n  font-size: 11px;\n  font-weight: 500;\n  letter-spacing: 0.18em;\n  text-transform: uppercase;\n  color: var(--amber-light);\n  margin-bottom: 1.5rem;\n  display: flex;\n  align-items: center;\n  gap: 10px;\n}\n.masthead-eyebrow::before {\n  content: '';\n  display: inline-block;\n  width: 32px;\n  height: 1.5px;\n  background: var(--amber);\n}\n.masthead h1 {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 58px;\n  font-weight: 700;\n  line-height: 1.05;\n  letter-spacing: -0.02em;\n  color: var(--cream);\n  margin-bottom: 1.25rem;\n}\n.masthead h1 em {\n  font-style: italic;\n  color: var(--amber-light);\n}\n.masthead-sub {\n  font-size: 17px;\n  font-weight: 300;\n  line-height: 1.65;\n  color: #BFB9AC;\n  max-width: 560px;\n  margin-bottom: 2rem;\n}\n.masthead-cta {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  background: var(--amber);\n  color: var(--ink);\n  font-size: 13px;\n  font-weight: 500;\n  letter-spacing: 0.04em;\n  text-decoration: none;\n  padding: 12px 24px;\n  border-radius: 2px;\n  transition: background 0.2s;\n}\n.masthead-cta:hover { background: var(--amber-light); }\n.masthead-cta::after { content: '\u2192'; font-size: 16px; }\n\n.marquee-bar {\n  background: var(--amber);\n  padding: 10px 0;\n  overflow: hidden;\n  white-space: nowrap;\n}\n.marquee-inner {\n  display: inline-block;\n  animation: cj-scroll 24s linear infinite;\n}\n.marquee-bar span {\n  font-size: 11px;\n  font-weight: 500;\n  letter-spacing: 0.15em;\n  text-transform: uppercase;\n  color: var(--ink);\n  padding: 0 2rem;\n}\n.marquee-bar span::after {\n  content: '\u25c6';\n  margin-left: 2rem;\n  font-size: 8px;\n}\n@keyframes cj-scroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }\n\n.credentials {\n  padding: 2rem 2.5rem;\n  border-bottom: 1px solid var(--rule);\n  display: flex;\n  gap: 2.5rem;\n  align-items: flex-start;\n}\n.cred {\n  flex: 1;\n  padding-right: 2.5rem;\n  border-right: 1px solid var(--rule);\n}\n.cred:last-child { border-right: none; padding-right: 0; }\n.cred-num {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 36px;\n  font-weight: 700;\n  color: var(--amber);\n  line-height: 1;\n}\n.cred-label {\n  font-size: 12px;\n  font-weight: 400;\n  color: var(--muted);\n  margin-top: 4px;\n  line-height: 1.4;\n}\n\n.section {\n  padding: 3rem 2.5rem;\n  border-bottom: 1px solid var(--rule);\n}\n.section-header {\n  display: flex;\n  align-items: center;\n  gap: 1rem;\n  margin-bottom: 2rem;\n}\n.section-label {\n  font-size: 10px;\n  font-weight: 700;\n  letter-spacing: 0.2em;\n  text-transform: uppercase;\n  color: var(--muted);\n  white-space: nowrap;\n}\n.section-rule { flex: 1; height: 1px; background: var(--rule); }\n\n.services-grid {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 1.5px;\n  background: var(--rule);\n  border: 1.5px solid var(--rule);\n}\n.service-card {\n  background: var(--paper);\n  padding: 1.75rem 1.5rem;\n  transition: background 0.2s;\n}\n.service-card:hover { background: #F0EAD8; }\n.service-icon {\n  width: 32px;\n  height: 32px;\n  border: 1.5px solid var(--amber);\n  border-radius: 2px;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  margin-bottom: 1rem;\n}\n.service-icon svg { width: 16px; height: 16px; stroke: var(--amber); fill: none; stroke-width: 1.5; }\n.service-title {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 17px;\n  font-weight: 700;\n  color: var(--ink);\n  margin-bottom: 0.6rem;\n}\n.service-desc {\n  font-size: 13.5px;\n  font-weight: 300;\n  line-height: 1.65;\n  color: var(--muted);\n}\n\n.referral-banner {\n  background: #F0EAD8;\n  border-left: 4px solid var(--amber);\n  padding: 1.25rem 1.75rem;\n  margin-bottom: 2rem;\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 17px;\n  font-style: italic;\n  line-height: 1.6;\n  color: var(--ink);\n}\n\n.about-body {\n  font-size: 14.5px;\n  font-weight: 300;\n  line-height: 1.9;\n  color: #3A3226;\n}\n.about-body p {\n  margin-bottom: 1.25rem;\n}\n.about-body p:last-child { margin-bottom: 0; }\n\n.about-tags {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n  margin-top: 2rem;\n  padding-top: 1.5rem;\n  border-top: 1px solid var(--rule);\n}\n.tag {\n  font-size: 11px;\n  font-weight: 500;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  background: #EDE5D0;\n  color: var(--muted);\n  border-radius: 2px;\n  padding: 4px 10px;\n}\n.tag.amber { background: #FAE8C0; color: var(--amber); }\n\n.pub-list { list-style: none; }\n.pub-item {\n  display: flex;\n  align-items: baseline;\n  justify-content: space-between;\n  padding: 12px 0;\n  border-bottom: 1px solid var(--rule);\n  font-size: 14px;\n  font-weight: 400;\n  color: var(--ink);\n}\n.pub-item:last-child { border-bottom: none; }\n.pub-role {\n  font-size: 12px;\n  font-weight: 300;\n  color: var(--muted);\n  text-align: right;\n  max-width: 55%;\n}\n.pub-item.featured .pub-name { color: var(--amber); font-weight: 500; }\n\n.two-col {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 3rem;\n  align-items: start;\n}\n\n.cta-section {\n  background: var(--ink);\n  color: var(--cream);\n  padding: 3.5rem 2.5rem;\n  text-align: center;\n}\n.cta-section h2 {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 36px;\n  font-weight: 700;\n  line-height: 1.2;\n  color: var(--cream);\n  margin-bottom: 1rem;\n}\n.cta-section h2 em { color: var(--amber-light); font-style: italic; }\n.cta-body {\n  font-size: 15px;\n  font-weight: 300;\n  color: #BFB9AC;\n  max-width: 480px;\n  margin: 0 auto 2rem;\n  line-height: 1.7;\n}\n.cta-btn {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  border: 1.5px solid var(--amber);\n  color: var(--amber-light);\n  font-size: 13px;\n  font-weight: 500;\n  letter-spacing: 0.08em;\n  text-decoration: none;\n  padding: 14px 32px;\n  border-radius: 2px;\n  transition: background 0.2s;\n}\n.cta-btn:hover { background: rgba(196,122,30,0.15); }\n\nfooter {\n  background: var(--paper);\n  border-top: 2px solid var(--ink);\n  padding: 1.5rem 2.5rem;\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n}\n.footer-name {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 15px;\n  font-weight: 700;\n  color: var(--ink);\n}\n.footer-copy { font-size: 12px; color: var(--muted); }\n\n@media (max-width: 640px) {\n  .masthead h1 { font-size: 36px; }\n  .credentials { flex-direction: column; gap: 1rem; }\n  .cred { border-right: none; padding-right: 0; border-bottom: 1px solid var(--rule); padding-bottom: 1rem; }\n  .services-grid { grid-template-columns: 1fr; }\n  .two-col { grid-template-columns: 1fr; }\n  nav { padding: 0 1.25rem; }\n  .nav-links { gap: 1rem; }\n  .section { padding: 2rem 1.25rem; }\n  .credentials { padding: 1.5rem 1.25rem; }\n}\n<\/style>\n\n<div class=\"site\">\n\n  <nav>\n    <span class=\"nav-logo\">Cath Jenkin<\/span>\n    <ul class=\"nav-links\">\n      <li><a href=\"#work\">Work<\/a><\/li>\n      <li><a href=\"#about\">About<\/a><\/li>\n      <li><a href=\"#publications\">Publications<\/a><\/li>\n      <li><a href=\"#contact\">Contact<\/a><\/li>\n    <\/ul>\n  <\/nav>\n\n  <div class=\"masthead\">\n    <div class=\"masthead-eyebrow\">Cath Jenkin<\/div>\n    <h1>Words that <em>actually<\/em> do the work.<\/h1>\n    <p class=\"masthead-sub\">I&#8217;m a South African copywriter, content strategist, and editor with 20+ years of making complex ideas human. Uses robots as tools, not results.<\/p>\n    <a class=\"masthead-cta\" href=\"mailto:cath@cathjenkin.co.za\">Let&#8217;s work together<\/a>\n  <\/div>\n\n  <div class=\"marquee-bar\">\n    <div class=\"marquee-inner\">\n      <span>Editor<\/span>\n      <span>20+ Books Edited<\/span>\n      <span>Blockchain &#038; Fintech Specialist<\/span>\n      <span>25 Years Experience<\/span>\n      <span>Copywriting<\/span>\n      <span>Content Strategy<\/span>\n      <span>Dog Advocate<\/span>\n      <span>Editor<\/span>\n      <span>20+ Books Edited<\/span>\n      <span>Blockchain &#038; Fintech Specialist<\/span>\n      <span>25 Years Experience<\/span>\n      <span>SEO Copywriting<\/span>\n      <span>Content Strategy<\/span>\n      <span>Dog Advocate<\/span>\n    <\/div>\n  <\/div>\n\n  <div class=\"credentials\">\n    <div class=\"cred\">\n      <div class=\"cred-num\">25<\/div>\n      <div class=\"cred-label\">Years in content strategy &#038; editorial<\/div>\n    <\/div>\n    <div class=\"cred\">\n      <div class=\"cred-num\">300+<\/div>\n      <div class=\"cred-label\">Client relationships built, almost entirely through referral<\/div>\n    <\/div>\n    <div class=\"cred\">\n      <div class=\"cred-num\">20+<\/div>\n      <div class=\"cred-label\">Books edited &#038; brought to print<\/div>\n    <\/div>\n    <div class=\"cred\">\n      <div class=\"cred-num\">98%<\/div>\n      <div class=\"cred-label\">For 25 years, trusted referrals have brought me every client I work with<\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"section\" id=\"work\">\n    <div class=\"section-header\">\n      <span class=\"section-label\">What I Do<\/span>\n      <div class=\"section-rule\"><\/div>\n    <\/div>\n    <div class=\"services-grid\">\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><path d=\"M12 20h9M16.5 3.5a2.121 2.121 0 013 3L7 19l-4 1 1-4L16.5 3.5z\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">SEO Copywriting<\/div>\n        <div class=\"service-desc\">Copy that earns its place in search and on the page. Precision-engineered to reflect your business&#8217; voice. Not mine, and definitely not a language model&#8217;s.<\/div>\n      <\/div>\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><path d=\"M4 6h16M4 12h16M4 18h10\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">Content Strategy<\/div>\n        <div class=\"service-desc\">A clear plan that makes sense of what you publish, when, and why. Built for your audience, your goals, and your team&#8217;s actual capacity.<\/div>\n      <\/div>\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><path d=\"M12 2L2 7l10 5 10-5-10-5zM2 17l10 5 10-5M2 12l10 5 10-5\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">Editorial &#038; Book Editing<\/div>\n        <div class=\"service-desc\">From your first messy draft to a polished manuscript. I&#8217;ve edited 20+ books across business, faith, and beyond. I know how to hear your voice and sharpen it.<\/div>\n      <\/div>\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M2 12h20M12 2a15.3 15.3 0 010 20M12 2a15.3 15.3 0 000 20\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">Fintech &#038; Blockchain Content<\/div>\n        <div class=\"service-desc\">Complex crypto and fintech topics explained without condescension or jargon overload. Former Opinion Editor at Cointelegraph, and Head of Strategic Partnerships at BankerX. Currently UX Writer at OM Bank, Co-Founder at Kernel Media, and more.<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"section\" id=\"about\">\n    <div class=\"section-header\">\n      <span class=\"section-label\">About<\/span>\n      <div class=\"section-rule\"><\/div>\n    <\/div>\n\n    <div class=\"referral-banner\">\n      <p>I translate what experts know into what audiences can act on. I ask the questions that reframe a conversation before it gets stuck. I write, because clarity changes results.<\/p>\n    <\/div>\n\n    <div class=\"about-body\">\n      <p>As a communications strategist, editor and copywriter, my writing and editorial work has appeared across some of the world&#8217;s most widely read publications in their respective fields. My client base is built entirely on referral, because the work has always spoken for itself.<\/p>\n      <p>I am the former Opinion Editor at Cointelegraph, a Co-Founder at Kernel Media, and Head of Content at Bulldog Content Development Studio.<\/p>\n      <p>\u2728 98% of my clients found me because someone they trusted told them to. That pattern has held for 25 years.<\/p>\n      <p>\ud83d\udcdd I work to understand why your content is not working and how to build the system that makes it work.<\/p>\n      <p>\ud83d\udcdd Most writers have a range. Mine is wider, and I use all of it. Long-form features and tight UX microcopy. Financial reports and accessible health journalism. Thought leadership for C-suite audiences and community-facing social content. White papers, crisis statements, email sequences, and book manuscripts. The craft is different every time.<\/p>\n      <p>\ud83d\udc69\u200d\ud83e\uddb3 I have led content teams, managed contributor pipelines, and built editorial cultures in remote environments. I have edited more than 20 books and mentored writers from first draft to publication. Leadership in editorial work is not about control. It is about seeing clearly and helping others see the same.<\/p>\n      <p>\ud83d\udc69\u200d\ud83e\uddb3 Crisis communications does not appear on most profiles because it is conducted under NDA. I have guided organisations through reputational threats, leadership transitions, and disruptions. The skill is staying clear-headed and communicating precisely when it counts.<\/p>\n      <p>\ud83d\udc69\u200d\ud83e\uddb3 I make complex ideas, human. I have written about cryptocurrency, blockchain, data privacy, GDPR, AI, information security, and SaaS products for specialist and general audiences. The translation layer between what experts know and what audiences can act on is where I add value.<\/p>\n      <p>\ud83d\udc69\u200d\ud83e\uddb3 Connection is a strategic skill for me. I have built online communities, developed social media strategies, trained teams, and created engagement that turns audiences into advocates.<\/p>\n    <\/div>\n\n    <div class=\"about-tags\">\n      <span class=\"tag\">Durban, South Africa<\/span>\n      <span class=\"tag\">BA Journalism<\/span>\n      <span class=\"tag\">Bitcoin Maximalist<\/span>\n      <span class=\"tag\">AltFi &#038; TradFi<\/span>\n      <span class=\"tag amber\">Dog Advocate<\/span>\n      <span class=\"tag\">Tea Drinker<\/span>\n      <span class=\"tag\">Pedantically Organised<\/span>\n    <\/div>\n  <\/div>\n\n  <div class=\"section\" id=\"publications\">\n    <div class=\"section-header\">\n      <span class=\"section-label\">Featured Projects &#038; Previous Roles<\/span>\n      <div class=\"section-rule\"><\/div>\n    <\/div>\n    <div class=\"two-col\">\n      <ul class=\"pub-list\">\n        <li class=\"pub-item featured\">\n          <span class=\"pub-name\">Cointelegraph<\/span>\n          <span class=\"pub-role\">Opinion Editor &#038; Features Writer<\/span>\n        <\/li>\n        <li class=\"pub-item featured\">\n          <span class=\"pub-name\">OM Bank<\/span>\n          <span class=\"pub-role\">UX Writer<\/span>\n        <\/li>\n        <li class=\"pub-item featured\">\n          <span class=\"pub-name\">BankerX<\/span>\n          <span class=\"pub-role\">Head of Strategic Partnerships<\/span>\n        <\/li>\n        <li class=\"pub-item featured\">\n          <span class=\"pub-name\">The Kernel Media<\/span>\n          <span class=\"pub-role\">Co-Founder<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">KPMG<\/span>\n          <span class=\"pub-role\">Content<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">Brainstorm \/ ITWeb<\/span>\n          <span class=\"pub-role\">Contributor<\/span>\n        <\/li>\n      <\/ul>\n      <ul class=\"pub-list\">\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">StartUp Grind<\/span>\n          <span class=\"pub-role\">Contributor<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">Private Property<\/span>\n          <span class=\"pub-role\">Columnist<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">info4africa \/ HIVAN<\/span>\n          <span class=\"pub-role\">Head of Comms, Media &#038; IT<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">Women24 \/ Parent24<\/span>\n          <span class=\"pub-role\">Columnist<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">Bright Rock Change Exchange<\/span>\n          <span class=\"pub-role\">Content<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">Bulldog Content Development Studio<\/span>\n          <span class=\"pub-role\">Director &#038; Head of Content<\/span>\n        <\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n\n  <div class=\"cta-section\" id=\"contact\">\n    <h2>Ready for copy that<br><em>earns its keep?<\/em><\/h2>\n    <p class=\"cta-body\">If you value clarity over hype and want content that actually does the work, let&#8217;s chat over a cup of tea.<\/p>\n    <a class=\"cta-btn\" href=\"mailto:cath@cathjenkin.co.za\">Get in touch \u2192<\/a>\n  <\/div>\n\n  <footer>\n    <span class=\"footer-name\">Cath Jenkin<\/span>\n    <span class=\"footer-copy\">Copywriter \u00b7 Content Strategist \u00b7 Editor \u00b7 Durban, SA<\/span>\n  <\/footer>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cath Jenkin Work About Publications Contact Cath Jenkin Words that actually do the work. I&#8217;m a South African copywriter, content strategist, and editor with 20+ years of making complex ideas human. Uses robots as tools, not results. Let&#8217;s work together Editor 20+ Books Edited Blockchain &#038; Fintech Specialist 25 Years Experience Copywriting Content Strategy Dog [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-499","page","type-page","status-publish","hentry","no-post-title"],"_links":{"self":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages\/499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=499"}],"version-history":[{"count":21,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages\/499\/revisions"}],"predecessor-version":[{"id":542,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages\/499\/revisions\/542"}],"wp:attachment":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}