{"id":499,"date":"2026-05-04T05:37:31","date_gmt":"2026-05-04T05:37:31","guid":{"rendered":"https:\/\/cathjenkin.co.za\/?page_id=499"},"modified":"2026-05-04T09:57:21","modified_gmt":"2026-05-04T09:57:21","slug":"499-2","status":"publish","type":"page","link":"https:\/\/cathjenkin.co.za\/","title":{"rendered":""},"content":{"rendered":"\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,700;1,400&family=DM+Sans:wght@300;400;500&display=swap');\n\n* { margin: 0; padding: 0; box-sizing: border-box; }\n\n:root {\n  --ink: #1C1A16;\n  --cream: #F5F0E6;\n  --amber: #C47A1E;\n  --amber-light: #E8A83A;\n  --muted: #7A6F5E;\n  --rule: #D4C8B0;\n  --paper: #FDFAF4;\n}\n\n.site {\n  font-family: 'DM Sans', system-ui, sans-serif;\n  background: var(--paper);\n  color: var(--ink);\n  max-width: 900px;\n  margin: 0 auto;\n  border: 1px solid var(--rule);\n  border-radius: 4px;\n  overflow: hidden;\n}\n\nnav {\n  border-bottom: 2px solid var(--ink);\n  padding: 0 2.5rem;\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  height: 56px;\n  background: var(--paper);\n}\n.nav-logo {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 19px;\n  font-weight: 700;\n  letter-spacing: 0.01em;\n  color: var(--ink);\n}\n.nav-links {\n  display: flex;\n  gap: 2rem;\n  list-style: none;\n}\n.nav-links a {\n  font-size: 12px;\n  font-weight: 500;\n  text-transform: uppercase;\n  letter-spacing: 0.1em;\n  color: var(--muted);\n  text-decoration: none;\n}\n.nav-links a:hover { color: var(--amber); 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}\n\n.about-tags {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 8px;\n  margin-top: 2rem;\n  padding-top: 1.5rem;\n  border-top: 1px solid var(--rule);\n}\n.tag {\n  font-size: 11px;\n  font-weight: 500;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  background: #EDE5D0;\n  color: var(--muted);\n  border-radius: 2px;\n  padding: 4px 10px;\n}\n.tag.amber { background: #FAE8C0; color: var(--amber); }\n\n.pub-list { list-style: none; }\n.pub-item {\n  display: flex;\n  align-items: baseline;\n  justify-content: space-between;\n  padding: 12px 0;\n  border-bottom: 1px solid var(--rule);\n  font-size: 14px;\n  font-weight: 400;\n  color: var(--ink);\n}\n.pub-item:last-child { border-bottom: none; }\n.pub-role {\n  font-size: 12px;\n  font-weight: 300;\n  color: var(--muted);\n  text-align: right;\n  max-width: 55%;\n}\n.pub-item.featured .pub-name { color: var(--amber); font-weight: 500; }\n\n.two-col {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 3rem;\n  align-items: start;\n}\n\n.cta-section {\n  background: var(--ink);\n  color: var(--cream);\n  padding: 3.5rem 2.5rem;\n  text-align: center;\n}\n.cta-section h2 {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 36px;\n  font-weight: 700;\n  line-height: 1.2;\n  color: var(--cream);\n  margin-bottom: 1rem;\n}\n.cta-section h2 em { color: var(--amber-light); font-style: italic; }\n.cta-body {\n  font-size: 15px;\n  font-weight: 300;\n  color: #BFB9AC;\n  max-width: 480px;\n  margin: 0 auto 2rem;\n  line-height: 1.7;\n}\n.cta-btn {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  border: 1.5px solid var(--amber);\n  color: var(--amber-light);\n  font-size: 13px;\n  font-weight: 500;\n  letter-spacing: 0.08em;\n  text-decoration: none;\n  padding: 14px 32px;\n  border-radius: 2px;\n  transition: background 0.2s;\n}\n.cta-btn:hover { background: rgba(196,122,30,0.15); }\n\nfooter {\n  background: var(--paper);\n  border-top: 2px solid var(--ink);\n  padding: 1.5rem 2.5rem;\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n}\n.footer-name {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 15px;\n  font-weight: 700;\n  color: var(--ink);\n}\n.footer-copy { font-size: 12px; color: var(--muted); }\n\n@media (max-width: 640px) {\n  .masthead h1 { font-size: 36px; }\n  .credentials { flex-direction: column; gap: 1rem; }\n  .cred { border-right: none; padding-right: 0; border-bottom: 1px solid var(--rule); padding-bottom: 1rem; }\n  .services-grid { grid-template-columns: 1fr; }\n  .two-col { grid-template-columns: 1fr; }\n  nav { padding: 0 1.25rem; }\n  .nav-links { gap: 1rem; }\n  .section { padding: 2rem 1.25rem; }\n  .credentials { padding: 1.5rem 1.25rem; }\n}\n<\/style>\n\n<div class=\"site\">\n\n  <nav>\n    <span class=\"nav-logo\">Cath Jenkin<\/span>\n    <ul class=\"nav-links\">\n      <li><a href=\"#work\">Work<\/a><\/li>\n      <li><a href=\"#about\">About<\/a><\/li>\n      <li><a href=\"#publications\">Publications<\/a><\/li>\n      <li><a href=\"#contact\">Contact<\/a><\/li>\n    <\/ul>\n  <\/nav>\n\n  <div class=\"pub-strip\">\n    Cointelegraph <span>\u00b7<\/span> OM Bank <span>\u00b7<\/span> BankerX <span>\u00b7<\/span> The Kernel <span>\u00b7<\/span> Freelance\n  <\/div>\n\n  <div class=\"masthead\">\n    <div class=\"masthead-eyebrow\">Opinion Editor \u00b7 Cointelegraph<\/div>\n    <h1>Words that <em>actually<\/em> do the work.<\/h1>\n    <p class=\"masthead-sub\">I&#8217;m a South African copywriter, content strategist, and editor with 20+ years of making complex ideas human. No robots required.<\/p>\n    <a class=\"masthead-cta\" href=\"#contact\">Let&#8217;s work together<\/a>\n  <\/div>\n\n  <div class=\"marquee-bar\">\n    <div class=\"marquee-inner\">\n      <span>Cointelegraph Opinion Editor<\/span>\n      <span>20+ Books Edited<\/span>\n      <span>Blockchain &#038; Fintech Specialist<\/span>\n      <span>20 Years Experience<\/span>\n      <span>SEO Copywriting<\/span>\n      <span>Content Strategy<\/span>\n      <span>Editorial Services<\/span>\n      <span>Dog Advocate<\/span>\n      <span>Cointelegraph Opinion Editor<\/span>\n      <span>20+ Books Edited<\/span>\n      <span>Blockchain &#038; Fintech Specialist<\/span>\n      <span>20 Years Experience<\/span>\n      <span>SEO Copywriting<\/span>\n      <span>Content Strategy<\/span>\n      <span>Editorial Services<\/span>\n      <span>Dog Advocate<\/span>\n    <\/div>\n  <\/div>\n\n  <div class=\"credentials\">\n    <div class=\"cred\">\n      <div class=\"cred-num\">24<\/div>\n      <div class=\"cred-label\">Years in content strategy &#038; editorial<\/div>\n    <\/div>\n    <div class=\"cred\">\n      <div class=\"cred-num\">300+<\/div>\n      <div class=\"cred-label\">Client relationships built, almost entirely through referral<\/div>\n    <\/div>\n    <div class=\"cred\">\n      <div class=\"cred-num\">20+<\/div>\n      <div class=\"cred-label\">Books edited &#038; brought to print<\/div>\n    <\/div>\n    <div class=\"cred\">\n      <div class=\"cred-num\">98%<\/div>\n      <div class=\"cred-label\">For 24 years, trusted referrals have brought me every client I work with <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"section\" id=\"work\">\n    <div class=\"section-header\">\n      <span class=\"section-label\">What I Do<\/span>\n      <div class=\"section-rule\"><\/div>\n    <\/div>\n    <div class=\"services-grid\">\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><path d=\"M12 20h9M16.5 3.5a2.121 2.121 0 013 3L7 19l-4 1 1-4L16.5 3.5z\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">SEO Copywriting<\/div>\n        <div class=\"service-desc\">Copy that earns its place in search and on the page. Precision-engineered to reflect your business&#8217; voice. Not mine, and definitely not a language model&#8217;s.<\/div>\n      <\/div>\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><path d=\"M4 6h16M4 12h16M4 18h10\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">Content Strategy<\/div>\n        <div class=\"service-desc\">A clear plan that makes sense of what you publish, when, and why. Built for your audience, your goals, and your team&#8217;s actual capacity.<\/div>\n      <\/div>\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><path d=\"M12 2L2 7l10 5 10-5-10-5zM2 17l10 5 10-5M2 12l10 5 10-5\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">Editorial &#038; Book Editing<\/div>\n        <div class=\"service-desc\">From your first messy draft to a polished manuscript. I&#8217;ve edited 20+ books across business, faith, and beyond. I know how to hear your voice and sharpen it.<\/div>\n      <\/div>\n      <div class=\"service-card\">\n        <div class=\"service-icon\">\n          <svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M2 12h20M12 2a15.3 15.3 0 010 20M12 2a15.3 15.3 0 000 20\"\/><\/svg>\n        <\/div>\n        <div class=\"service-title\">Fintech &#038; Blockchain Content<\/div>\n        <div class=\"service-desc\">Complex crypto and fintech topics explained without condescension or jargon overload. Currently Opinion Editor at Cointelegraph, UX Writer at OM Bank, Co-Founder at the nascent Kernel Media, and Head of Strategic Partnerships at BankerX. This is my world.<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"section\" id=\"about\">\n    <div class=\"section-header\">\n      <span class=\"section-label\">About<\/span>\n      <div class=\"section-rule\"><\/div>\n    <\/div>\n\n    <div class=\"referral-banner\">\n      \u2b50 98% of my clients found me because someone they trusted told them to. That pattern has held for 24 years. \u2b50\n    <\/div>\n\n    <div class=\"about-body\">\n      <p>I&#8217;m Cath. A journalist by training, a strategist by practice, and a wordsmith by compulsion.<\/p>\n\n      <p>I am a content strategist, editor, and copywriter with 24 years&#8217; experience and a single consistent throughline: I connect things, as people with ideas need to be connected, from organisations to audiences, and shifting complexity into clarity. I have built more than 300 client relationships, almost entirely through referral, across finance, technology, cryptocurrency, health, wellness, tourism, real estate, education, and lifestyle. What keeps clients coming back, and sending others, is that I understand what delivery actually requires, and I build for it from the ground up.<\/p>\n\n      <p>As a writer and strategist, I don&#8217;t write copy in isolation. I arrive to understand why your content isn&#8217;t working, what it needs to do, and how to build the system that makes it work consistently, with or without me in the room. I have done this across startups, corporates, SaaS platforms, global publications, and non-profits. The industries change. The underlying discipline does not.<\/p>\n\n      <p>Most writers have a range. Mine is wider than most, and I use all of it. I write long-form investigative features and tight UX microcopy. Executive financial reports and accessible health journalism. Thought leadership for C-suite audiences and community-facing social content. Podcast scripts, white papers, crisis statements, email sequences, and book manuscripts. The ability to shift register accurately, to know what a particular audience needs from a particular format, and to deliver it, is uncommon. It is what 24 years of working across more than a dozen industries will develop. I have written for KPMG, Cointelegraph, and a first-time author all in the same month. The craft required for each is different. I understand those differences.<\/p>\n\n      <p>I have led content teams, managed global contributor pipelines, commissioned and edited writers across time zones, and built editorial cultures in fully remote environments. As Head of Content for multiple organisations simultaneously, I have developed the judgment to know when to edit for voice, when to edit for structure, and when to leave something alone because the writer got it exactly right. I have edited more than 15 books, and I have mentored writers from first draft to publication. Leadership in editorial work is not about control, it is about seeing clearly and helping others see the same.<\/p>\n\n      <p>Complex ideas, made human. I have written about cryptocurrency, blockchain, data privacy, GDPR compliance, AI, information security, financial instruments, and SaaS products, for specialist audiences and general ones alike. The translation layer lies between what experts know and what audiences can act on, and that is where I consistently add value. I understand enough about how these fields work to ask the right questions, and I understand enough about communication to know what the answer needs to sound like.<\/p>\n\n      <p>Connection is not a soft skill for me. It is a strategic one. I have built and managed online communities, developed social media strategies, trained internal teams in community management, and created the kind of sustained engagement that turns audiences into advocates. The organisations that have trusted me with their communities have done so because I treat those communities as stakeholders, not metrics.<\/p>\n\n      <p>Based in Durban, South Africa, I&#8217;ve spent the better part of two decades helping businesses, brands, and brilliant humans say the right things in the right way.<\/p>\n    <\/div>\n\n    <div class=\"about-tags\">\n      <span class=\"tag\">Durban, South Africa<\/span>\n      <span class=\"tag\">BA Journalism<\/span>\n      <span class=\"tag\">Bitcoin Maximalist<\/span>\n      <span class=\"tag\">AltFi &#038; TradFi<\/span>\n      <span class=\"tag amber\">Dog Advocate<\/span>\n      <span class=\"tag\">Tea Drinker<\/span>\n      <span class=\"tag\">Pedantically Organised<\/span>\n    <\/div>\n  <\/div>\n\n  <div class=\"section\" id=\"publications\">\n    <div class=\"section-header\">\n      <span class=\"section-label\">Featured Publications &#038; Roles<\/span>\n      <div class=\"section-rule\"><\/div>\n    <\/div>\n    <div class=\"two-col\">\n      <ul class=\"pub-list\">\n        <li class=\"pub-item featured\">\n          <span class=\"pub-name\">Cointelegraph<\/span>\n          <span class=\"pub-role\">Opinion Editor &#038; Features Writer<\/span>\n        <\/li>\n        <li class=\"pub-item featured\">\n          <span class=\"pub-name\">OM Bank (Nedbank)<\/span>\n          <span class=\"pub-role\">UX Writer<\/span>\n        <\/li>\n        <li class=\"pub-item featured\">\n          <span class=\"pub-name\">BankerX<\/span>\n          <span class=\"pub-role\">Head of Strategic Partnerships<\/span>\n        <\/li>\n        <li class=\"pub-item featured\">\n          <span class=\"pub-name\">The Kernel Media<\/span>\n          <span class=\"pub-role\">Co-Founder<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">KPMG<\/span>\n          <span class=\"pub-role\">Content<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">Brainstorm \/ ITWeb<\/span>\n          <span class=\"pub-role\">Contributor<\/span>\n        <\/li>\n      <\/ul>\n      <ul class=\"pub-list\">\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">StartUp Grind<\/span>\n          <span class=\"pub-role\">Contributor<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">Private Property<\/span>\n          <span class=\"pub-role\">Columnist<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">info4africa \/ HIVAN<\/span>\n          <span class=\"pub-role\">Head of Comms, Media &#038; IT<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">Women24 \/ Parent24<\/span>\n          <span class=\"pub-role\">Columnist<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">Bright Rock Change Exchange<\/span>\n          <span class=\"pub-role\">Content<\/span>\n        <\/li>\n        <li class=\"pub-item\">\n          <span class=\"pub-name\">Bulldog Content Development Studio<\/span>\n          <span class=\"pub-role\">Director &#038; Head of Content<\/span>\n        <\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n\n  <div class=\"cta-section\" id=\"contact\">\n    <h2>Ready for copy that<br><em>earns its keep?<\/em><\/h2>\n    <p class=\"cta-body\">If you value clarity over hype and want content that actually does the work, let&#8217;s chat over a cup of tea.<\/p>\n    <a class=\"cta-btn\" href=\"mailto:hello@cathjenkin.co.za\">Get in touch \u2192<\/a>\n  <\/div>\n\n  <footer>\n    <span class=\"footer-name\">Cath Jenkin<\/span>\n    <span class=\"footer-copy\">Copywriter \u00b7 Content Strategist \u00b7 Editor \u00b7 Durban, SA<\/span>\n  <\/footer>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cath Jenkin Work About Publications Contact Cointelegraph \u00b7 OM Bank \u00b7 BankerX \u00b7 The Kernel \u00b7 Freelance Opinion Editor \u00b7 Cointelegraph Words that actually do the work. I&#8217;m a South African copywriter, content strategist, and editor with 20+ years of making complex ideas human. No robots required. Let&#8217;s work together Cointelegraph Opinion Editor 20+ Books [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-499","page","type-page","status-publish","hentry","no-post-title"],"_links":{"self":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages\/499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=499"}],"version-history":[{"count":4,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages\/499\/revisions"}],"predecessor-version":[{"id":503,"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/pages\/499\/revisions\/503"}],"wp:attachment":[{"href":"https:\/\/cathjenkin.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}