Words that actually do the work.
I’m a South African copywriter, content strategist, and editor with 25 years of making complex ideas human. I use robots as tools. They’re not responsible for your results. I am.
Let’s work together →As a communications strategist, editor, and copywriter, my writing and editorial work has appeared across some of the world’s most widely read publications in their respective fields. My client base is built entirely on referral, because the work has always spoken for itself.
I am the former Opinion Editor at Cointelegraph, a Co-Founder at Kernel Media, and Head of Content at Bulldog Content Development Studio.
I work to understand why your content is not working and how to build the system that makes it work. Most writers have a range; mine is wider, and I use all of it. Long-form features and tight UX microcopy. Financial reports and accessible health journalism. Thought leadership for C-suite audiences and community-facing social content. White papers, crisis statements, email sequences, and book manuscripts. The craft is different every time.
I have led content teams, managed contributor pipelines, and built editorial cultures in remote environments. Leadership in editorial work is not about control; it is about seeing clearly and helping others see the same.
Crisis communications does not appear on most profiles because it is conducted under NDA. I have guided organisations through reputational threats, leadership transitions, and disruptions. The skill is staying clear-headed and communicating precisely when it counts.
Ready for copy that
earns its keep?
If you value clarity over hype and want content that actually does the work, let’s chat over a cup of tea.
Get in touch →