Words that actually do the work.
I’m a South African copywriter, content strategist, and editor with 20+ years of making complex ideas human. Uses robots as tools, not results.
Let’s work togetherAs a communications strategist, editor and copywriter, my writing and editorial work has appeared across some of the world’s most widely read publications in their respective fields. My client base is built entirely on referral, because the work has always spoken for itself.
I am the former Opinion Editor at Cointelegraph, a Co-Founder at Kernel Media, and Head of Content at Bulldog Content Development Studio.
โจ 98% of my clients found me because someone they trusted told them to. That pattern has held for 25 years.
๐ I work to understand why your content is not working and how to build the system that makes it work.
๐ Most writers have a range. Mine is wider, and I use all of it. Long-form features and tight UX microcopy. Financial reports and accessible health journalism. Thought leadership for C-suite audiences and community-facing social content. White papers, crisis statements, email sequences, and book manuscripts. The craft is different every time.
๐ฉโ๐ฆณ I have led content teams, managed contributor pipelines, and built editorial cultures in remote environments. I have edited more than 20 books and mentored writers from first draft to publication. Leadership in editorial work is not about control. It is about seeing clearly and helping others see the same.
๐ฉโ๐ฆณ Crisis communications does not appear on most profiles because it is conducted under NDA. I have guided organisations through reputational threats, leadership transitions, and disruptions. The skill is staying clear-headed and communicating precisely when it counts.
๐ฉโ๐ฆณ I make complex ideas, human. I have written about cryptocurrency, blockchain, data privacy, GDPR, AI, information security, and SaaS products for specialist and general audiences. The translation layer between what experts know and what audiences can act on is where I add value.
๐ฉโ๐ฆณ Connection is a strategic skill for me. I have built online communities, developed social media strategies, trained teams, and created engagement that turns audiences into advocates.
- Cointelegraph Opinion Editor & Features Writer
- OM Bank UX Writer
- BankerX Head of Strategic Partnerships
- The Kernel Media Co-Founder
- KPMG Content
- Brainstorm / ITWeb Contributor
- StartUp Grind Contributor
- Private Property Columnist
- info4africa / HIVAN Head of Comms, Media & IT
- Women24 / Parent24 Columnist
- Bright Rock Change Exchange Content
- Bulldog Content Development Studio Director & Head of Content
Ready for copy that
earns its keep?
If you value clarity over hype and want content that actually does the work, let’s chat over a cup of tea.
Get in touch โ