Strategic Copywriter & Editor

Words that actually do the work.

I’m a South African copywriter, content strategist, and editor with 25 years of making complex ideas human. I use robots as tools. They’re not responsible for your results. I am.

Let’s work together →
Built on Trust
Over the past 25 years, 98% of my client relationships have come to me through word-of-mouth recommendations and organic referrals. Are you the next 2%? I think you are.
Editor 20+ Books Edited Blockchain & Fintech Specialist 25 Years Experience Copywriting Content Strategy Dog Advocate Editor 20+ Books Edited Blockchain & Fintech Specialist 25 Years Experience SEO Copywriting Content Strategy Dog Advocate
25
Years in content strategy & editorial leadership
300+
Client relationships built almost entirely on referral
20+
Books edited & brought to publication
98%
Client retention & referral rate across two decades
SEO Copywriting
Copy that earns its place in search and on the page. Precision-engineered to reflect your business’ voice—not mine, and definitely not a language model’s.
Content Strategy
A clear plan that makes sense of what you publish, when, and why. Built for your audience, your goals, and your team’s actual capacity.
Editorial & Book Editing
From your first messy draft to a polished manuscript. I’ve edited 20+ books across business, faith, and beyond. I know how to hear your voice and sharpen it.
Fintech & Blockchain Content
Complex crypto and fintech topics explained without condescension or jargon overload. Former Opinion Editor at Cointelegraph and Head of Strategic Partnerships at BankerX.
I translate what experts know into what audiences can act on. I ask the questions that reframe a conversation before it gets stuck. I write, because clarity changes results.

As a communications strategist, editor, and copywriter, my writing and editorial work has appeared across some of the world’s most widely read publications in their respective fields. My client base is built entirely on referral, because the work has always spoken for itself.

I am the former Opinion Editor at Cointelegraph, a Co-Founder at Kernel Media, and Head of Content at Bulldog Content Development Studio.

✨ 98% of my clients found me because someone they trusted told them to. That pattern has held for 25 years.

I work to understand why your content is not working and how to build the system that makes it work. Most writers have a range; mine is wider, and I use all of it. Long-form features and tight UX microcopy. Financial reports and accessible health journalism. Thought leadership for C-suite audiences and community-facing social content. White papers, crisis statements, email sequences, and book manuscripts. The craft is different every time.

I have led content teams, managed contributor pipelines, and built editorial cultures in remote environments. Leadership in editorial work is not about control; it is about seeing clearly and helping others see the same.

Crisis communications does not appear on most profiles because it is conducted under NDA. I have guided organisations through reputational threats, leadership transitions, and disruptions. The skill is staying clear-headed and communicating precisely when it counts.

Featured Projects & Clients
Cointelegraph OM Bank Kernel Media Nedbank Investec Zapper Bright Rock Private Property BankerX Media24 KPMG info4africa ITWeb StartUpGrind PhotoChromic 20fifty Grey Wolf Agency Prominence Global Global Crypto Hotseat Agency FreeWonder DigiKids Content Candy The Forge Regent Business School Unitrans TradeRoot Tasty Nation Your Baby Magazine Rainmaker Marketing Love To Dream Altron Graphite Note Flume Orange Ink Sun International TFG

Ready for copy that
earns its keep?

If you value clarity over hype and want content that actually does the work, let’s chat over a cup of tea.

Get in touch →
Cath Jenkin Copywriter · Content Strategist · Editor · Durban, SA