I’m the person that businesses call when their message is stuck in jargon purgatory and their content sounds like it was written by a committee of robots having an existential crisis. With 20+ years as a strategic communications specialist, I’ve ghostwritten for more than 200 businesses across fintech, gaming, data privacy, compliance, real estate, tourism, healthcare, and just about every other sector where words actually matter.

These days, I merrily hop between AltFi and TradFi,bringing the best of both worlds into each reality without setting anything on fire. Currently, I’m the Opinion Editor at Cointelegraph and a contributing writer on the Features team.

I’m also a well-known South African columnist and content strategist, because I contain multitudes! I create precision-engineered content that reflects your unique business approach, team dynamics, and growth trajectory, without making you sound like every other company in your space. My toolkit includes SEO copywriting, editorial services, digital marketing campaigns, email newsletters, social media content calendars, and technical content management that doesn’t make people’s eyes glaze over. I progressed from Webmaster to Head of Communications, Media and IT at senior management level in the NGO sector, managing everything from data quality assurance and IT systems to stakeholder liaison and technical reporting.

This foundation in systematic project management is why I’m pedantically organized and live in alignment with my GCal notifications.

It’s not a problem, it’s a lifestyle.

I’ve edited 20+ books, hosted a podcast, guided PhD thesis delivery, and maintain a commitment to pro-bono projects supporting animal rescue charities. If you’re not helping the dogs, what’s even the point?

My philosophy is simple: underpromise, overdeliver. People work with me because I understand both the technical side and how to make it resonate emotionally.

I’ve been in the trenches as a journalist, so I know what actually lands. I can translate complex ideas into human language without dumbing them down or sounding like ChatGPT had a nervous breakdown. If you value clarity over hype and want content that actually does the work, let’s chat over a cup of tea.